Customized boxes are an affordable and efficient way to improve your business brand, draw attention, and assist customers in easily recognizing your products. Just think about the last product you bought online. If it was a regular sized box, you may not have given it much thought. However, if you were presented with a colorful oversized box with your name and logo on the front, you may have taken a closer look. Most people would not guess that the retailer was using promotional materials to promote their products – even if they knew it was custom printed.
Using multiple colors, theme and sizes to create your custom printed boxes will help separate your merchandise from other items in your store. A unique idea that is not being used by your competitors could be what attracts the attention of your customer. The use of vivid colors, bright lettering and custom shapes will make the most of the small space provided for your logo and marketing message.
Many companies choose to purchase preprinted custom boxes for their marketing projects. This is a great way to save money on marketing materials and increase your potential for growth. Purchasing preprinted boxes from a reputable source will ensure your branding is prominent and consistent throughout your store. When your customers leave the store, it is important to have an easily recognizable marketing message to guide them to the next location. Using a design tool such as Microsoft Ink or Quicken could help you design a custom box that is unique to your business.
With the proper branding, logo and other details, you can be sure that your custom printed boxes will help you stand out from your competition. Your target audience will be able to quickly identify your store with ease. In addition, your name will be easier for customers to remember when returning to your site. Consider how you can take advantage of return labels to display your return policy, or include other helpful information that will benefit your customers while also promoting your brand.
The type of material you decide to use for your custom packaging should be based on your product. Most customers are more likely to open a carton than to pull out a newspaper. If you have a product that is frequently opened then consider investing in a heavy duty box that is made for this purpose. Other options for custom packaging includes foam inserts, cellophane wraps and waterproofed cellophane wraps.
The size of your custom printed boxes may also be based on the type of product you are marketing. For example, if you sell spa equipment you will probably want to purchase larger boxes than those that display jewelry. The size of the box is also important when shipping items. Items that require special handling should be shipped in large boxes. Smaller boxes may be appropriate when shipping gift baskets or gift sets.
When a business needs to send out a large number of promotional items, or is looking for a more unique way to distribute their own products or even large numbers of their own promotional items to potential clients, custom printed boxes might be the answer. Because there are many different types and styles of printed boxes available, it is possible to find one that fits your particular business well. For example, promotional boxes made from wood, cardboard, vinyl and more can all be customized to your business’s specific needs and tastes. Here are some of the many different materials that you might want to consider for your next promotional item.
Wood: Made from the finest quality wood available, custom boxes can be more expensive than some other options, but these boxes can be very durable and last for years. You can have custom boxes printed with your company logo or slogan or use an eco-friendly option that incorporates your company’s name in environmentally friendly print. You can also order standard sizes of wooden boxes that are manufactured in different shapes and sizes. For instance, you might order custom boxes shaped like a traditional letter size or a postcard. With these options, you can also have your logo or slogan printed directly on the box, or on the lids of the boxes.
Cardboard: Made from natural fibers, cardboard boxes are very durable and can handle a lot before they begin to tear or break down. Plus, because these boxes can be customized with your own designs, colors and slogans, they are ideal for giving away as gifts or for promoting your business as a gift. You can order custom boxes in a number of different shapes, sizes and thicknesses, which means you can get as creative as you need to make your promotional items really stand out. For instance, you might choose an oversized custom cardboard box that is designed to look like a camping tent. You can print your company logo and your contact information on the box in attractive lettering. Or, if you want to go green, you might choose a re-purposed cardboard box that features a recycling symbol or other reminder about your product.
Cardboard boxes are typically used as packaging materials, but you can use them for a variety of purposes for durable and cute shipping boxes. Because they are so versatile, you might consider using these boxes to launch a full-scale product launch, a special campaign, a special invitation or even a fund raising event. With so many uses for custom printed boxes, you will find it difficult not to include this versatile material in your promotional merchandising. When you order your boxes from a reputable manufacturer or distributor, you can be confident that you are getting the highest quality and the best value for money.
When it comes to using your custom printed boxes as marketing tools, you can expect to receive outstanding results that enhance your brand. When ordering your boxes in bulk, you can also request multiple colors. Many professional box distributors and printers offer a complete line of premade, stock colors that are available in single and double color versions. If you want to use multiple colors, you will need to provide your own coloring services. If you are going with a simple solid color, there are a number of different methods that you can use to enhance your box’s appeal, such as adding embroidery, embossing, debossing and metallic threading to name a few.
If you have decided to use custom printed boxes in your marketing efforts, you will find that the cost is well worth the extra efforts to promote your business. This type of printing and packaging will provide you with an affordable, eye-catching way to build your brand. You will be able to maximize the effectiveness of your advertising efforts with ease. The great news is that you do not have to make a large investment in order to enjoy all of the benefits that this type of marketing can offer you and your company.