What Is Customer Identity And Access Management? Check This Overview!

Businesses are constantly striving to improve customer experience. At the same time, it is necessary to ensure that customer data is protected and all relevant security measures are taken to prevent breach and misuse of such data. Large corporate firms often have dedicated Identity & Access Management suites for managing internal identities, but the same approach is necessary for external identities, as well. The crux of customer identity management is to ensure that customers have a good experience, while minimizing data threats. Simply called Customer Identity and Access Management (CIAM), more companies are choosing to invest in this.

Why use Customer Identity and Access Management (CIAM) suite?

CIAM aims to allow companies to have complete control on external identities, just like IAM tool offers for internal identities. From the time a customer signs up for a service, to details updated on the profile to subsequent de-boarding, Customer Identity and Access Management (CIAM) helps clients in having a transparent look at the data and pass on the benefits of digitization to the customer. This is not just about digitization, but also about simplifying and improving customer interaction.

What to expect from CIAM systems?

Depending on the kind of CIAM system in use, the suite may offer a bunch of features. First and foremost, it empowers businesses in simplifying registration for customers, which in turn benefits customer acquisition percentage directly. Customers can use the system to create their profile, use social media for access, and update all the necessary details. Besides that, customers will be able to control what they share with the company, so CIAM also builds trust and confidence within the customer base. For the company, this is like having a unified system for managing customers, and the onboarding process will be much easier and effective for both sides. Managing customer relationships doesn’t get easier than this, but CIAM also ensures that all compliance aspects are adhered to and security is not compromised.

Selecting CIAM suite for your enterprise

Features of a Customer Identity and Access Management (CIAM) suite must be considered and reviewed before selecting any product. The vendor should be able to explain why their product is best for fostering customer relationships and the extent to which both security measures and compliance aspects have been considered.

Pricing may seem like an important factor, but this is not the only reason to select a suite, especially when you have more features on offer from a better vendor.

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